New Window Elite
Digital Marketing, CMS Web Development, Project Management
New Window Elite is a window replacement company that specializes in providing high-quality windows for both residential and commercial clients. During my internship at Web Works Digital Marketing, I had the opportunity to build their website from the ground up. Collaborating with the company’s owners, I took their input and created a website that was not only functional but also visually appealing and aligned with their brand goals.
The website features detailed product pages for various window types, including Double Hung, Slider, Picture, Casement, Awning, and Bay/Bow windows, as well as a section dedicated to FlexScreen products. Additionally, I designed a Contact Us page to facilitate easy customer inquiries. The overall design prioritizes a smooth, user-friendly experience, with clear navigation and calls to action to encourage conversions and help guide visitors through their decision-making process.
Strategy
To ensure the New Window Elite website stood out in the window replacement market, I conducted extensive research on both local and national competitors. By analyzing their design, layout, and key website features, I identified strategies that drove user engagement and conversions, which informed key design decisions for the site. This research led to a clean, user-friendly site structure that highlighted the company’s products and services, ensuring the website could effectively compete and appeal to potential customers.
Skills
• UX/UI
• Layout Design
• Research Based Design
• CMS Web Development
• Digital Marketing
• Adobe Creative Cloud
• Written and verbal communication
• Organization and clarity
• Project Management
New Window Elite Website
CMS Web Development, Digital Marketing
The design and copy of the New Window Elite website were carefully crafted, drawing inspiration from research into successful competitor sites in the window replacement industry. The layout was designed to be clean, intuitive, and informative, ensuring that users could easily navigate and find the information they needed. The copy was written to emphasize the company’s core strengths, focusing on quality, service, and the craftsmanship behind each product, resonating with customers who value both function and aesthetic.
To visually reinforce these ideas, I created custom icons and graphics in Adobe Illustrator, which were used throughout the website. These icons were designed to highlight key concepts important to the owner of New Window Elite, such as Amish craftsmanship and the variety of window types offered. Each window style was visually represented with custom illustrations, helping users better understand the differences between options like double-hung, slider, casement, and more. This combination of thoughtful copy, design layout, and unique visual elements aimed to build trust and showcase the brand’s expertise.